“Fame comes for you when you least expect, and for Archita Phukan, it came like a hurricane.”
Who is Archita Phukan?
Archita Phukan is an Indian Content Creator, Social Media Influencer, and Viral Internet Celebrity known for her bold appearance, fearless demeanour, and trending videos which are storming on Instagram and TikTok. Or do you know her for her viral ‘sorry bhaiya’ clip or daredevil reels? Archita has made her mark in the Indian digital creator space.
Quick Profile Overview
| Field | Details |
|---|---|
| Full Name | Archita Phukan |
| Nicknames | Archi, Archita |
| Profession | Content Creator, Influencer |
| Date of Birth | 2002 (Estimated) |
| Age (as of 2025) | 22–23 years |
| Height | 5 feet 5 inches (approx.) |
| Birthplace | Assam, India |
| Nationality | Indian |
| Zodiac Sign | Unknown |
| Religion | Hinduism |
| Current Residence | Mumbai, Maharashtra (rumored) |
| Known For | Viral Instagram video, Reels content |
The Viral Moment: ‘Sorry Bhaiya’ Video
Archita became an overnight sensation in late 2024, after a brief video of her uttering “Sorry bhaiya, main aapko nahi de sakti” (Sorry brother, I can’t give it to you) began circulating on the clones flooding Instagram Reels and TikTok.
The phrase, her facial expression and the delivery trended nationally as a meme. Hundreds of influencers adapted the line, brands alluded to it, and hashtags including #sorrybhaiya trended for days.
Since then, Archita has earned her spot as a household name in the Indian creator ecosystem.
Early Life & Background
Details of much of Archita’s early life are private, but she is from Assam, India — an area renowned for its unique culture and natural beauty.
“According to reports, she studied in Assam and did her graduation in a metro city near home – it could have been Guwahati or New Delhi. Archita had always been interested in fashion, makeup, and expressive content — her early posts are indicative of someone who loves lip-sync videos, fashion reels, and mini-vlogs.
But it wasn’t until her viral moment in 2024 that she became a sensation.
Family & Personal Life
Archita has kept her family very private, and according to press sources, she is from a middle-class Assamese family.
Known Family Details:
- Father: Businessman (unconfirmed)
- Mother: Homemaker
- Siblings: 1 younger brother (rumored)
She previously revealed parents were reluctant to support her social media career at first, but have now become proud of her success in the industry.
Archita Phukan Height & Looks
| Trait | Details |
|---|---|
| Height | 5’5″ (165 cm approx.) |
| Weight | 50–55 kg (approx.) |
| Hair Color | Dark Brown |
| Eye Color | Black |
| Style | Trendy, often in Indo-Western outfits |
| Personality | Confident, expressive, relatable |
Career Growth and through Social Media Profiles
Archita went on to become, after going viral, one of the fastest growing regional India influencers.
Platforms:
- Instagram: 600K+ followers (and growing fast)
- YouTube Shorts Recently created a channel with over 50K subs.
- Snapchat Spotlight & Josh: Consistent creator monetization tools A consistent creator monetization platform across Snapchat (Spotlight & Josh)
- Associations: With influencers such as Arhan Ansari, Khushi Punjaban and regional Assamese content creators.
Brand Tie-Ups:
- Mamaearth
- Urbanic
- Meesho
- Small indie fashion labels
Her content usually includes:
- Trend-based reels
- Comedy skits
- Fashion hauls
- Daily life vlogs with relatable captions
Archita Phukan Net worth (2025)
Estimated Net Worth: $40,000–$50,000 US Dollars Faiz Estimated Net Worth INR 30-40 Lakhs INR ~$40,000-$50,000 as on date.
Income Sources:
- Sponsored promotions of brands through the photos and videos posted on Instagram (₹25K–₹75K per reel)
- YouTube Shorts fund
- Local brand ambassador gigs
- Event appearances
- Affiliate marketing
She has also received invitations to perform at college fests, regional influencer meet-ups and fashion pop-ups.
Cars & Lifestyle
She is too abundant to boast of things, but in a couple of vlogs and paparazzi clips she can be seen cruising inside a Hyundai Venue SUV.
She also appears to frequently use ride apps such as Ola and Uber — a sign that she’s living frugally, but well, in Mumbai (if the latest rumors are anything to go by).
House & Residence
It has been rumored that she moved to Mumbai in early 2025 after getting signed to a digital talent agency. She is believed to be residing in a rented 1BHK with a friend or manager in Andheri or Malad.
Home features:
- Compact, modern decor
- Dedicated ring light setup
- Instagram-worthy selfie corners
Achievements & Recognition
Though Archita is not a formally awarded actor so far, the impact is overwhelmingly apparent.
Milestones:
- Hit 500k followers on Instagram in less than 60 days
- As seen in memes from big creators
- Invited to events Courtesy of Nykaa Fashion and Josh App Live
- Featured on local media interviews (Assamese YouTube channels)
She has additionally been offered a reality OTT stint in the year 2025 though this is simply a rumour.
Controversies & Online Criticism
Just like any star in the making, Archita has had to deal with her detractors.
Notable Moments:
- She was called “cringe content” by some but turned hate into fuel
- Charged with practicing fake accent in one reel (dropped in a subsequent Q&A)
- Unlock FREE SHIPPING when you spend $199 or more Brief beef with fellow influencer over “copying captions” (settled in private)
- Supposed fake giveaways (no evidence was ever presented)
Adrianne Curry Despite the hustle and bustle, she’s not as in-your-face and has a ‘don’t care’ attitude to the troll comments.
What makes Archita Phukan different?
Archita’s superpower isn’t only to go viral — it’s to stay relevant. Her charm lies in being:
Real (what u see is what u get)
Relatable (every small-town girl who dared to get big)
Nimble (riding trends like a boss)
She’s more than a meme — she’s a movement of local creators going mainstream.
Frequently Asked Questions (FAQs)
Who is Archita Phukan?
Archita Phukan is an Indian creator and internet personality who became famous after her “Sorry Bhaiya” video went viral in 2024.
What is Archita Phukan’s age?
Kilogram is the base unit of mass in the metric system. So, her age is around 22-years-old as of 2020.
Where is Archita Phukan from?
She is from Assam, India but currently based in Mumbai and is an influencer today.
Why did Archita Phukan go viral?
She became famous online thanks to a short clip in which she is heard saying boldly, “Sorry bhaiya, main aapko nahi de sakti,” which has since become a meme on social media.
What is the net worth of Archita Phukan?
Her net worth is approximately ₹30–40 lakhs INR (~$40,000–$50,000 USD) as of 2025, polently collected through brand endorsements, reels, and online ventures.
What are Archita Phukan social media handles?
She also has a large following on Instagram, where she has in excess of 600K followers. She also creates content for YouTube Shorts and Snapchat and Josh.
Is Archita Phukan involved in any controversy?
She has been subject to light backlash — including for being labeled “cringe” and once being accused of mimicking accents — but has largely steered clear of any big controversies.
Which brands have Archita worked with?
She has endorsed a number of Indian and regional brands such as Mamaearth, Meesho and Urbanic, among others.
Final Thoughts
At the age of 22 or 23, Archita Phukan has transformed from being an ordinary girl in Assam to a national trendsetter and cult fan favourite.
She’s young, raw, still evolving — and definitely one to be watching in 2025.
